Strategic Partners

Elevating the Standard of Athlete Management

At Elite Athlete Management (EAM), we believe that a world-class athlete requires a world-class support system. We don’t just manage careers; we build legacies. To ensure our athletes have every competitive advantage, we have curated a network of strategic partners who are leaders in their respective fields—from elite physical performance to powerhouse legal representation and cutting-edge digital branding.

ETS Performance

Our Preferred Testing & Training Partner

To dominate on the field, you must first master the science of movement. EAM is proud to partner with ETS Performance as our premier facility for strength, speed, and agility development.

ETS provides our athletes with more than just a workout; they provide a blueprint for physical excellence. Their specialized programs focus on:

  • Linear & Lateral Speed: Mastering mechanics to maximize acceleration and explosive change of direction.

  • Deceleration & Injury Prevention: Specialized "force absorption" training to keep athletes healthy and durable.

  • Personalized Strength: Custom-tailored power development designed for the specific demands of high-level competition.

Through this partnership, EAM athletes gain access to the same training methodologies used by professionals to gain the split-second advantage that defines a career.

Kelli Masters Management (KMM)

Legal, NFL, & NIL Representation

In the boardroom and during contract negotiations, experience is the ultimate currency. EAM partners with Kelli Masters and her elite team to provide our athletes with unparalleled representation.

Kelli Masters is a trailblazer in the sports industry—an attorney and NFL agent with decades of experience. She famously made history as the first woman to represent a Top 5 pick in the NFL Draft and has consistently delivered results for numerous first-round talents.

Our athletes benefit from her deep-rooted connections and expertise across all major NCAA conferences, including:

  • SEC

  • Big XII

  • ACC

  • Big Ten & Beyond

Whether navigating the complexities of NIL (Name, Image, and Likeness) or negotiating multi-million dollar professional contracts, Kelli’s group ensures our athletes are protected, empowered, and positioned for maximum financial success.

Evans Innovations

E-Commerce & Digital Brand Identity

In today’s market, an athlete's brand is their most valuable off-field asset. EAM partners with Evans Innovations to turn that brand into a thriving digital business.

Evans Innovations specializes in creating custom e-commerce platforms exclusively for EAM athletes. They handle everything from design to deployment, ensuring:

  • Highest Quality Design: Bespoke websites that reflect the athlete’s personal brand and aesthetic.

  • Seamless Turnarounds: Rapid deployment so athletes can capitalize on viral moments and season highlights in real-time.

  • Professional Merchandising: High-end apparel and digital storefronts that provide a premium experience for fans.

By leveraging Evans Innovations, EAM athletes can launch their own brands with zero friction, creating long-term revenue streams and a professional digital footprint.

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