The Agency Launch & "Unavoidable" Mission

FOR IMMEDIATE RELEASE

Elite Athlete Marketing Launches to Make Student-Athletes "Unavoidable" in the NIL Era

[Oklahoma City, OK] — January 1st, 2025 — Elite Athlete Marketing (EAM) officially announced its launch today, introducing a revolutionary approach to athlete branding designed to move beyond traditional highlight reels. Founded by a collective of former D1, D2, D3, and NAIA athletes, coaches, and parents, EAM aims to make athletes "unavoidable" to college recruiters and global brands.

In a landscape crowded with social media noise, EAM provides a professional infrastructure usually reserved for professional leagues. "We’ve been in the locker rooms and on the recruiting trails," said the EAM Founders. "We know that talent is everywhere, but the platform to showcase it is often missing. We built EAM to bridge that gap."

EAM’s comprehensive service suite includes high-end media production, nationwide journalistic exposure, and professional NIL representation, ensuring that when a coach or brand searches for an athlete, they find a polished, professional powerhouse.

About Elite Athlete Marketing (EAM): EAM is a premier athlete branding agency dedicated to empowering student-athletes through cutting-edge technology and strategic representation.

EAM Studios Debuts 3D LED Virtual Environment to Revolutionize Recruiting Visuals

[Oklahoma City, OK — January 9, 2026 — Elite Athlete Marketing (EAM) has unveiled its state-of-the-art EAM Studios, featuring a 3D LED virtual video wall designed to produce cinematic-quality content for high school and collegiate athletes. This technology allows EAM to create immersive, film-grade "Hype Videos" and technical 3D Athlete Renderings.

The 3D Athlete Rendering service acts as a sports-science model, allowing recruiters to view an athlete’s physical traits and frame with technical precision. Unlike standard green screens, the virtual LED environment provides realistic lighting and immersive backgrounds, placing athletes in a professional spotlight.

"Our Media Day experience isn't just a photo shoot; it’s a professional branding session," says the EAM Creative Team. "We are giving young athletes the same visual tools used by Nike and Gatorade."

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Global Exposure & Journalistic Strategy

FOR IMMEDIATE RELEASE

Elite Athlete Marketing Announces Nationwide Publishing Network for Student-Athletes

[Oklahoma City, OK] — January 2026 — To combat the fleeting nature of social media, Elite Athlete Marketing (EAM) has launched a journalistic publishing initiative to ensure its athletes dominate search engine results. The agency now provides every contracted athlete with 10 professionally written articles distributed to a nationwide news network.

By focusing on "Journalistic Visibility," EAM ensures that college coaches and brand executives find credible, third-party stories about an athlete’s character, IQ, and achievements when conducting digital evaluations. This strategy, combined with custom player websites and dedicated podcast series, creates a "digital headquarters" for every EAM athlete.

"Exposure is more than just a post; it’s about searchability," says EAM. "We make sure our athletes own the first page of Google."

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NIL & Professional Representation Partnership

FOR IMMEDIATE RELEASE

EAM Partners with KMM Management to Provide NFL-Level Representation to NIL Athletes

[Oklahoma City, OK] — January 2026 — Elite Athlete Marketing (EAM) has solidified a strategic partnership with KMM Management and Brochette Sports Management to bring professional-grade representation to the NIL (Name, Image, and Likeness) marketplace.

This partnership allows EAM athletes to access the expertise of NFL and pro-level agents, ensuring that contract negotiations and brand partnerships are handled with elite-tier scrutiny. In addition to representation, EAM is launching personal e-commerce stores for athletes, featuring a 50/50 net revenue split paid out quarterly.

"We are providing the business framework of a pro athlete before they even graduate," says EAM. "Our athletes can focus on their performance while we handle the empire-building."

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Breaking Financial Barriers with Free NIL Valuations

FOR IMMEDIATE RELEASE

Elite Athlete Marketing Offers Free NIL Valuations to Open Professional Branding to All Athletes

[Oklahoma City, OK] — January 2026 — Elite Athlete Marketing (EAM) announced today that it will begin offering free NIL Valuations to student-athletes to help them understand their market value. This initiative is part of EAM’s mission to make professional branding accessible regardless of an athlete's current budget.

Through its unique NIL Collective and scholarship-based model, EAM has successfully helped many athletes cover 100% of their contract costs. By identifying local sponsorship opportunities and brand value, EAM ensures that the "Elite" standard of marketing is not limited by financial background.

"Our goal is to find a way to make it work for every athlete who has the talent and the drive," says the EAM team. "Cost should never be the reason a world-class talent goes unnoticed."

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TECHNOLOGY DISRUPTION

Elite Athlete Marketing Brings Hollywood Production to High School Recruiting

Oklahoma City, OK — Walk into Elite Athlete Marketing's facility and you'll think you stumbled onto an NFL Films set. The centerpiece is a massive 3D LED virtual production wall—the same technology used in major film productions—that's now available to high school athletes trying to stand out in the most competitive recruiting era college football has ever seen.

It's a long way from mailing DVDs and crossing your fingers.

The problem EAM solves is simple but massive. College coaches get buried under hundreds of highlight reels every week. Most are grainy phone clips or basic Hudl edits that all blur together after the first dozen. EAM's setup produces content that makes coaches stop scrolling. Athletes leave with cinematic hype videos, 3D body scans showing their physical frame like a pro combine, and clean recruiting cuts built specifically for evaluation.

"The 'old way' of recruiting—mailing out DVDs and hoping for a look—is dead," the company states plainly. They're not wrong. In an era where transfer portal additions and NIL deals dominate headlines, visibility matters as much as talent.

The LED wall eliminates green screen fakeness. Athletes perform in immersive environments with real-time lighting adjustments. Directors see the final product during the shoot, not weeks later in editing. One media day session captures everything—website content, social media assets timed to drop during peak recruiting windows, podcast recordings, and the professional imagery that makes an athlete's Google results look like they already have representation.

The company's founders are former college athletes who lived through recruiting chaos. They built what they wish existed when they were 17 and trying to get noticed. Now high school prospects get the same production quality usually reserved for athletes who've already made it.

For athletes competing against thousands of others for limited roster spots, EAM's technology isn't just polish. It's the difference between getting lost in the noise and forcing coaches to pay attention.

About Elite Athlete Marketing

Elite Athlete Marketing provides professional branding infrastructure for high school and college athletes through cutting-edge media production, nationwide content distribution, and strategic partnerships with elite trainers and NFL-level representation.

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NIL VALUATION INNOVATION

EAM's NIL Calculator Tells Athletes What They're Actually Worth

Oklahoma City, OK — Most NIL calculators count your Instagram followers and spit out a number. Elite Athlete Marketing's version actually does the math.

The company's proprietary NIL calculator is the only one pulling real-time data from retail, digital media, and corporate sponsorships to figure out what brands are genuinely paying athletes right now. Not theoretical guesses. Not follower counts times some made-up multiplier. Actual market data.

Here's why that matters. A high school quarterback walking into his first NIL negotiation has no idea if the local car dealership's $5,000 offer is fair or garbage. Without baseline knowledge, athletes either leave money on the table or get locked into deals that tank their future earning potential. EAM's calculator fixes that information gap before kids sign anything stupid.

The tool analyzes everything from social media engagement quality to regional market strength to performance stats. It filters out the vanity metrics—bought followers, dead engagement, inflated reach—and shows athletes what actually drives commercial value. Then it breaks down why the number exists and what would increase it.

EAM gives the valuation away free. No catch. The company built it because their founders are former college athletes who watched the NIL era explode without anyone providing athletes the basic business education to navigate it. They saw talented kids getting taken advantage of and decided someone needed to provide actual transparency.

The tool works for more than just athletes. Agents use it to set negotiation baselines. Brands use it to identify undervalued partnership opportunities. Parents use it to fact-check offers their kids receive from companies promising the world.

For athletes trying to build sustainable brands instead of chasing one-time paydays, knowing your actual worth is step one. EAM's calculator delivers that knowledge without asking for anything in return.

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FOUNDER ORIGIN STORY

Former D1, D2, D3 Athletes Launch Elite Athlete Marketing After Living the Recruiting Grind

Oklahoma City, OK — Elite Athlete Marketing wasn't born in a boardroom. It came from late-night car rides to showcases, film sessions that went nowhere, and the gut-punch feeling of watching less talented athletes get scholarships because they had better marketing.

The founding team is a mix of former Division I, II, III, and NAIA athletes who played everything from football to track. Add in veteran coaches who've sat on both sides of recruiting desks and parents who navigated the chaos firsthand. They all shared one frustration—talented kids were getting overlooked because they couldn't afford professional branding or didn't know it existed.

"We didn't learn about the recruiting and NIL landscape from a textbook. We lived it," company materials state. That experience shows in everything EAM does, from the media production approach to the pricing structure designed so money never stops talent from getting noticed.

The founders remember when recruiting meant burning DVDs and hoping a coach actually watched them. Then it shifted to Hudl uploads. Then social media became critical. Then NIL exploded and suddenly high school athletes needed to understand brand valuations and contract negotiations on top of worrying about their forty time.

Nobody was helping kids navigate that mess. So the EAM team built the infrastructure they wish existed when they were prospects. That includes partnerships with NFL-level agents like Kelli Masters, who made history as the first woman to represent a top-five NFL Draft pick. It includes access to elite training facilities. It includes custom websites, nationwide articles, and professional content that makes athletes impossible to ignore.

The coaching backgrounds matter because EAM knows what actually gets coaches to watch film. Clean cuts showing mechanics and gameplay. Measurables presented like a combine report. Evidence of football IQ or basketball instincts. No flashy editing that hides what scouts need to see.

For athletes entering the wildest recruiting era the sport has ever seen—transfer portal chaos, NIL deals, scholarship count changes—EAM exists because its founders remember being 17 with Division I talent and zero clue how to get noticed.

About Elite Athlete Marketing

Elite Athlete Marketing provides professional branding infrastructure for high school and college athletes through cutting-edge media production, nationwide content distribution, and strategic partnerships with elite trainers and NFL-level representation.

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STRATEGIC PARTNERSHIP ECOSYSTEM

EAM Connects Athletes With NFL Agents, Elite Trainers, and E-Commerce Pros

OKLAHOMA CITY — Elite Athlete Marketing doesn't just create content and hope for the best. The company built a strategic network connecting athletes with NFL-level representation, elite physical performance training, and professional e-commerce expertise—infrastructure usually unavailable until you're already pro.

The partnership lineup hits three critical areas. ETS Performance handles strength, speed, and agility work with programs designed for injury prevention and explosive development. Kelli Masters Management brings decades of NFL representation experience and connections across every major conference. Evans Innovations builds custom merchandise platforms that turn athlete brands into actual businesses.

The network effect is where things get interesting. An athlete completes EAM's media day and leaves with professional content. That content drives visibility. Visibility creates brand opportunities. When those opportunities arrive, Kelli Masters' team handles negotiations so kids don't sign predatory deals. Meanwhile, Evans Innovations builds the e-commerce infrastructure letting athletes monetize their brand directly through merchandise.

"At Elite Athlete Management, we believe that a world-class athlete requires a world-class support system," company materials explain. "We don't just manage careers; we build legacies."

The Kelli Masters partnership carries serious weight. She made history as the first woman to represent a top-five NFL Draft pick and has delivered for numerous first-round talents. For high school athletes navigating their first NIL opportunities, having access to that level of representation provides protection most competitors don't have.

ETS Performance brings the science side. Their programs go beyond traditional strength and conditioning into force absorption training that reduces injury risk—critical when scholarship offers depend on staying healthy. The facility's specialized work in linear and lateral speed development addresses the split-second differences separating Division I prospects from Division II athletes.

Evans Innovations solves the technical nightmare of launching professional merchandise. Most athletes have zero experience with e-commerce design, hosting, or fulfillment. Evans handles the entire process, with rapid deployment that lets athletes capitalize on viral moments when fan engagement peaks.

For athletes used to handling recruiting and brand-building alone, the partnership network eliminates the research and vetting process across multiple disciplines. EAM already assembled the best-in-class team.

About Elite Athlete Marketing

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MEDIA DAY EXPERIENCE

Inside EAM's Studio Where High School Athletes Get the Nike Commercial

OKLAHOMA CITY. — Walking into Elite Athlete Marketing's production facility is the moment your recruiting process stops looking amateur. The technology is the same stuff used in major film productions and professional sports broadcasts. The difference is it's available to high school athletes instead of only pros with seven-figure contracts.

The 3D LED virtual video wall dominates the space. It's not a green screen requiring post-production magic. It's a massive high-definition immersive environment placing athletes in any stadium or futuristic setting with cinematic lighting in real time. Directors see the final product during the shoot, not weeks later in editing.

"One day in the studio. A lifetime of impact," company materials state. The efficiency is real. EAM captures everything needed for an athlete's entire digital presence in a single intensive session.

The process starts with high-resolution scanning creating a 3D athlete rendering. Think pro combine analysis showing your physical frame, reach, and athletic mechanics with scientific precision. That rendering becomes a centerpiece of your custom website and provides technical visualization separating you from competitors still submitting basic highlight reels.

From there, athletes move through stations capturing different content types. The cinematic hype video session produces high-energy visuals engineered for social media virality. Directors coach athletes through dynamic movements showcasing personality alongside athleticism. This same session generates raw footage for strategic social media posts scheduled throughout the season, timed to drop during peak recruiting windows.

The professional recruiting video requires a different approach. Directors shift from cinematic flair to technical precision, capturing clean mechanics and gameplay angles coaching staffs require for evaluation. This footage focuses on footwork, form, and fundamentals rather than flashy editing obscuring what scouts need to see.

The interview lounge and podcast set provide space for athletes to articulate their story beyond statistics. EAM coaches athletes through player interviews and records podcast episodes. This long-form content lets coaches and brands hear an athlete's voice, understand their football IQ, and evaluate intangibles that don't show on stat sheets.

By the time athletes leave EAM Studios, the company has raw materials to build their entire professional ecosystem—custom websites, nationwide articles, e-commerce store imagery, and social media campaigns. One production day yields the infrastructure making an athlete unavoidable across every platform coaches and brands use to discover talent.

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INDUSTRY GAP SOLUTION

EAM Solves the "Unavoidable" Problem Killing Talented Recruits' Scholarship Problems

Oklahoma City, OK — The problem Elite Athlete Marketing solves isn't a lack of talented athletes. It's the brutal mismatch between how many recruits need attention and how little time coaches have to give it.

Hundreds of athletes submit highlights weekly. The transfer portal adds another layer of competition. NIL deals complicate everything. In that environment, raw talent without strategic visibility becomes invisible. EAM's founders call it the "unavoidable" gap, and it's costing kids scholarships.

Most recruiting services upload athlete profiles to databases coaches can search. That worked fine ten years ago when fewer athletes competed for roster spots with less sophisticated competition. But the modern recruiting landscape evolved past simple database listings.

"Between the transfer portal, evolving scholarship counts, and the explosive rise of NIL, getting noticed isn't enough anymore," company materials explain. "You have to be unavoidable."

Going from exposure to unavoidability requires infrastructure most high school athletes don't have. When a college coach searches a recruit's name, what appears matters as much as on-field performance. If search results show only a social media profile or scattered Hudl highlights, that athlete blends into background noise. If search results show a professional website, nationwide news articles, a podcast series, and cinematic media looking like it came from a professional organization, that athlete becomes memorable.

EAM builds that professional infrastructure before athletes need it. The media production creates content at quality levels most Division I programs can't match internally. The professionally written articles distributed nationwide ensure athletes own the first page of Google results. The custom player website serves as a digital headquarters where coaches access stats, academic information, 3D renderings, and full media libraries in one polished interface.

The strategy extends beyond initial visibility into sustained engagement. Strategic social media management schedules content releases coinciding with key recruiting periods when coaches actively evaluate prospects. Rather than random posting that might miss critical evaluation windows, the planned approach ensures athletes maintain visibility when it matters most.

For athletes in smaller markets or programs not regularly facing high-profile competition, digital presence often provides the first impression determining whether a coach invests time in further evaluation. The gap EAM addresses ultimately comes down to how coaches allocate limited time. When talent levels are comparable, the athlete making a coach's job easier earns the opportunity.

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NFL-LEVEL REPRESENTATION ACCESS

The NFL Agent Who Made History Now Reps High School Athletes Through EAM

Edmond, OK. — Kelli Masters made history as the first woman to represent a top-five NFL Draft pick. She's negotiated contracts for first-round selections across multiple decades. And now she's working with high school athletes through Elite Athlete Marketing's partnership network.

That's the kind of firepower most kids don't get until they're already pros—if they're lucky.

Masters brings connections spanning the SEC, Big XII, ACC, and Big Ten. She knows the coaching staffs, understands what programs value, and has relationships built over decades working at the highest levels of the sport. For high school athletes trying to navigate their first NIL opportunities, that experience is the difference between getting protected and getting taken advantage of.

Here's the problem the partnership solves. A high school quarterback gets his first NIL offer from a local business. Maybe it's $5,000. Maybe it's $15,000. Is that fair? What are the terms? Does the contract include language that prevents better deals later? Most 17-year-olds have no idea, and their parents probably don't either.

Without professional representation, athletes sign agreements that underpay them, lock them into exclusive relationships that block bigger opportunities, or include provisions creating headaches when they reach college. Masters' team prevents those mistakes before they happen.

The partnership model gives athletes flexibility. You get access to world-class representation through EAM, but you're not required to use it. The option exists when you need it.

What separates Masters beyond her resume is her understanding of both sides. She's negotiated million-dollar NFL contracts and she understands the high school recruiting landscape. She knows what decision-makers are looking for and how to position athletes to meet those priorities.

For athletes entering the wildest NIL era college sports has ever seen, having access to that level of experience isn't just helpful. It's protection against an industry still figuring out the rules as it goes.

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E-COMMERCE REVENUE MODEL

EAM Turns High School Athletes Into Business Owners Before They Hit Campus

OKLAHOMA CITY — Most NIL deals make headlines and disappear. Elite Athlete Marketing's e-commerce partnership with Evans Innovations builds something different—sustainable revenue streams that grow with an athlete's brand and keep generating income long after the highlight reels stop.

The setup is straightforward. Evans Innovations handles the entire process of launching professional merchandise lines for EAM athletes. Design, hosting, fulfillment, customer service—all the technical nightmares that would normally overwhelm a high schooler juggling academics and athletics. Athletes focus on building their brand while Evans handles the business operations.

Here's why it matters. Brand partnership deals get attention, but they typically require massive followings and rarely last beyond a single campaign. Merchandise creates a business foundation that compounds over time. A high school athlete sells school-specific apparel now. That same athlete expands the line in college. By the time they're done playing, they've built a legitimate business with real infrastructure.

The timing element is critical. An athlete produces a monster playoff performance or earns major recognition, and Evans can have a merchandise line live within days. That rapid deployment captures fan enthusiasm when it peaks instead of missing the moment entirely.

The education component might matter more than the immediate revenue. Athletes running e-commerce operations learn margin calculations, inventory management, customer acquisition costs, and digital marketing. Those skills translate whether your playing career ends in college or the pros. Most athletes aren't making NFL rosters. The ones who build business skills during their playing days have a massive advantage afterward.

From EAM's perspective, the e-commerce infrastructure reinforces the entire "unavoidable" strategy. When a coach or brand researches an athlete and discovers they're already operating a professional merchandise business, it signals a level of brand development and business maturity that separates them from competitors still treating athletics as purely athletic.

The revenue potential varies based on fan base size and social media reach. But even modest monthly sales create meaningful income for high school athletes while building the infrastructure for significantly larger revenue if their careers progress to college and professional levels where fan bases expand exponentially.

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DATA-DRIVEN METHODOLOGY

EAM's NIL Calculator Does What Wall Street Does—Except for High School Athletes

Oklahoma City, OK — Wall Street uses cross-industry data analytics to value companies. Elite Athlete Marketing applies the same methodology to value high school athletes. It's not revolutionary science. It's just the first time anyone bothered bringing it to the NIL space.

The EAM NIL Calculator pulls real-time data from retail spending, digital media performance, current NIL collective data, and corporate sponsorship benchmarks. It analyzes AI-driven sentiment to measure engagement quality. It factors in regional market strength. Then it shows athletes what brands are actually paying right now—not theoretical projections based on follower counts.

Traditional calculators multiply your Instagram followers by some random number and call it a valuation. That works great until you walk into a negotiation and realize the local car dealership's offer is either twice what you're worth or half. Without real market data, you're guessing.

EAM's system treats athlete valuation with the same analytical rigor investment firms use to value companies. Two athletes with identical follower counts can have vastly different commercial value depending on audience quality and athletic exposure. An athlete whose followers actively engage represents valuable commercial real estate. An athlete with bought followers and dead engagement is worthless to brands. The sentiment analysis identifies those distinctions and filters out the vanity metrics creating false impressions.

The geographic component matters too. An athlete in a major metro market with robust corporate sponsorship ecosystems has different commercial potential than an equally talented athlete in a smaller market with limited local partnership opportunities. The algorithm accounts for those variables instead of treating all athletes like they exist in the same commercial environment.

EAM gives the valuation away free because the founding team watched talented kids get taken advantage of during the NIL explosion. Information asymmetry benefits the people writing checks, not the athletes signing contracts. The calculator fixes that imbalance by giving athletes the same market intelligence the other side already has.

For an industry still figuring out standardized practices around athlete compensation, EAM's data-driven approach provides a foundation for deals based on actual market value instead of negotiating leverage and information gaps.

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DEMOCRATIZATION MISSION

EAM Built Its Model So Kids With Underrated Talent Don't Get Left Behind

EDMOND, OK — Elite Athlete Marketing's founders lived through recruiting when being talented wasn't enough. You also needed money for showcases, travel teams, private training, and professional highlight reels. Kids with Division I talent but working-class parents got overlooked while less talented athletes with better marketing landed scholarships.

EAM exists to kill that dynamic.

The company structured its pricing to eliminate cost as a barrier. If you have the talent and drive, they find a way to make the services work regardless of what your parents can afford. That's not marketing talk. It's how the business actually operates.

The value-based assessment customizes pricing for each athlete. An athlete with strong academics and multiple scholarship offers might need less comprehensive services than an equally talented athlete from a smaller program without existing visibility. EAM evaluates what each athlete needs to reach their next level and builds a plan accordingly.

NIL collective partnerships provide funding that can cover costs for athletes meeting specific criteria. These collectives pool resources from boosters and sponsors to invest in athlete development before those athletes reach college. EAM's relationships with multiple collectives let them connect athletes with funding sources aligned with their sport and location.

The scholarship program operates similarly, drawing from sponsor networks and corporate partnerships to subsidize services for high-potential athletes from underserved markets. The program acknowledges that talent distributes evenly across income levels but access to professional branding historically hasn't.

The company's free NIL valuation serves as the entry point. Athletes get immediate value by learning their current market worth and understanding what drives it. From there, EAM discusses scholarship options, collective funding possibilities, or customized payment structures working within each family's reality.

Here's why it matters. The transfer portal intensified competition for roster spots. Athletes from well-resourced programs already have access to private coaching, training facilities, and brand development. Athletes from less-resourced backgrounds face a choice between paying for services they can't afford or competing against peers with professional support.

EAM's model eliminates that disparity. Talent determines who gets access, not family wealth. The company exists because its founders remember being talented kids who couldn't afford the infrastructure that would have gotten them noticed. They built what they needed. Now it's available to the next generation facing the same problem.

Request More Information

The Agency Launch & "Unavoidable" Mission

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Global Exposure & Journalistic Strategy

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NIL & Professional Representation Partnership

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Breaking Financial Barriers with Free NIL Valuations

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TECHNOLOGY DISRUPTION

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NIL VALUATION INNOVATION

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FOUNDER ORIGIN STORY

### STRATEGIC PARTNERSHIP ECOSYSTEM

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MEDIA DAY EXPERIENCE

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INDUSTRY GAP SOLUTION

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NFL-LEVEL REPRESENTATION ACCESS

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E-COMMERCE REVENUE MODEL

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DATA-DRIVEN METHODOLOGY

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DEMOCRATIZATION MISSION

CONTACT

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STRATEGIC PARTNERSHIP ECOSYSTEM